Gerald Gunster of Gunster Strategies Worldwide Discusses Modern Persuasion on Public Affairs Trends Podcast

WASHINGTON — September 18, 2026 — The Public Affairs Trends Podcast announced the release of a new episode featuring Gerald Gunster, founder and CEO of Gunster Strategies Worldwide, Inc., discussing public affairs strategy and modern persuasion techniques.

The episode features Gerald Gunster, founder and CEO of Gunster Strategies Worldwide, Inc., who has extensive experience in public affairs and issue advocacy. Gunster discusses the evolution of campaigning, highlighting the need for authenticity and effective communication in modern advocacy efforts, drawing on his experience with the Leave campaign during the UK's 2016 EU referendum.

"You need to do good qualitative and quantitative research to figure out what it is that you're going to say externally. The way to do those two things has dramatically changed," Gunster said.

Understanding modern persuasion techniques is critical for professionals in government, public policy, and advocacy. As campaigns increasingly rely on data and technology, the ability to connect with audiences on a human level remains essential. Gunster's insights provide valuable guidance for navigating the complexities of contemporary public affairs.

The full episode is available on the Public Affairs Trends episode page at https://publicaffairstrends.com/episodes/beyond-the-data-the-art-and-science-of-modern-persuasion, on Apple Podcasts, and on Spotify.

About Public Affairs Trends

Public Affairs Trends is a national podcast and digital publication covering government, public policy, politics, advocacy, communications, business, and technology. The show features in-depth conversations with leaders, advocates, researchers, and decision makers shaping public affairs across the country.

Media Contact

Public Affairs Trends press@publicaffairstrends.com https://publicaffairstrends.com/contact