Micah Roberts of Public Opinion Strategies Discusses Polling Methodology on Public Affairs Trends Podcast

WASHINGTON — August 28, 2026 — The Public Affairs Trends Podcast announced the release of a new episode featuring Micah Roberts, partner at Public Opinion Strategies, discussing polling methodology and public opinion.

The episode features Micah Roberts, a partner at Public Opinion Strategies, LLC, who has nearly two decades of experience in political and public policy polling. The conversation covers the complexities of public opinion polling, the impact of social media on public perception, and the evolving methodologies used to gather data in a rapidly changing environment.

"You always have to consider the source when you're looking at polling. Find polling that's been generally accurate over a long period of time and then tracking that poll," Roberts said.

Understanding polling methodology is critical for stakeholders in government, public policy, and business as accurate public opinion data informs decision-making. The challenges of reaching representative samples and maintaining integrity in polling practices are increasingly significant in an era marked by social media influence and skepticism towards institutions. As public trust in polling wanes, the ability to conduct reliable surveys is essential for shaping effective strategies in political campaigns and public policy.

The full episode is available on the Public Affairs Trends episode page at https://publicaffairstrends.com/episodes/can-you-trust-the-polls-inside-the-high-stakes-battle-to-measure-public-opinion, on Apple Podcasts, and on Spotify.

About Public Affairs Trends

Public Affairs Trends is a national podcast and digital publication covering government, public policy, politics, advocacy, communications, business, and technology. The show features in-depth conversations with leaders, advocates, researchers, and decision makers shaping public affairs across the country.

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