Organization

Fose + McKay

Coverage areas

2026-10-16
Max Fose on Public Affairs: The Three C's, Data, AI, and Credibility in a Fragmented World
with Max Fose
In the latest episode of the Public Affairs Trends podcast, Max Fose, President of Fose + McKay, discusses the evolution of public affairs in a digital age. He emphasizes the importance of creativity, consistency, and credibility in communication, while exploring the impact of data and AI on public affairs strategies. Fose also highlights the need for agencies to adapt to rapidly changing media landscapes and the significance of maintaining trust in an era of fragmented information.

“We've built the company off what I call the 3 C's, and it's creative, consistent content.”
“The way people consume information, advertisement, public, you know, elected officials' information has changed dramatically since we've been in the business.”
“Credibility is incredibly important in politics, whether it's a candidate, whether it's a public affairs campaign.”
“AI can make it happen in real time to where we can serve an ad.”
“You don't want to be at the end of the circus, right? The end of the parade. So, you want to be in the front or the middle.”
“Look at everything as, um, you know, not— don't go for that quick dollar. Go for something that, one, you're passionate about, and two, that you can get experience and learn from it.”