Joe Pici is an internationally recognized sales strategist, executive coach, author and keynote speaker best known for his practical, results-driven approach to sales training. As co-founder and COO of Pici & Pici Inc., he has spent more than three decades helping organizations improve prospecting, appointment setting, sales conversations and closing through his proprietary Rapport Mastery™ methodology. His training is distinguished by live phone coaching, where participants practice with real prospects during workshops. Pici has been ranked among the world’s top sales trainers by Global Gurus, including earning the organization’s No. 1 ranking in sales training. He is the co-author of Sell Naked on the Phone and Sell Naked in Person, host of The Sales Edge Podcast, and has worked with companies ranging from small businesses to Fortune 500 organizations, focusing on measurable improvements in sales performance and communication
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Episodes (1)
2026-07-31
Scaling Your Public Affairs Consulting Business: Turning Expertise into Revenuewith Joe Pici
In this episode titled "Scaling Your Public Affairs Consulting Business: Turning Expertise into Revenue," host Neil Hughes interviews Joe Pici, Owner and CEO of Pici and Pici. Pici discusses strategies for consultants to convert their expertise into revenue, emphasizing the importance of building genuine relationships on LinkedIn, developing effective sales processes, and maintaining authenticity in communication. He shares insights on overcoming common pitfalls in the consulting industry and offers practical steps for professionals to enhance their business models and client acquisition strategies.
Notable quotes
“Most speakers in the world cannot feed themselves. They're good people and they speak well, but what they don't know how to do is the business side.”
“I believe first of all, they need to stop pretending they're somebody they're not. We need to be authentic.”
“LinkedIn for us is about 85% of the leads that convert to business, but I don't spend a lot of time trying to become an influencer.”
“The more free stuff you do, the less likely you are to get paid.”
“I think they need to be intentional about what are they saying and who are they saying it to.”
“When we do post something, it comes from authenticity, which is, I believe, one of the strongest ways to build a brand.”