Micah Roberts is a partner at Public Opinion Strategies, a leading national public opinion research firm, where he specializes in polling, message development, focus groups and communications research for public affairs and public policy campaigns. Roberts advises organizations and campaigns on how voters and consumers respond to complex issues, with experience across energy, technology, telecommunications, financial services, education and other major policy sectors. A RIVA-trained focus group moderator, he has led hundreds of voter discussions across the country and has extensive experience testing messages and advertising. His work also includes research for ballot initiative campaigns in multiple states, helping clients evaluate voter attitudes, refine messaging and develop targeting strategies. Roberts has spent more than a decade as part of the bipartisan NBC News polling team. Since 2013, he has also served as the Republican member of the bipartisan polling team conducting CNBC’s quarterly research on Americans’ views of the economy. Based in Jacksonville, Florida, Roberts is active in his church and serves as chairman of the board of Hart Felt Ministries.
Topics
Appearances (1)
2026-08-28
Can You Trust the Polls? Inside the High-Stakes Battle to Measure Public OpinionMicah Roberts, a partner at Public Opinion Strategies, discusses the complexities and evolution of public opinion polling in the podcast episode "Can You Trust the Polls?" He highlights the significant impact of social media on public opinion, the challenges of reaching representative samples, and the importance of maintaining integrity in polling practices. Roberts emphasizes the need for accurate polling to regain public trust and the role of polling in shaping political and corporate decisions.
Notable quotes
“Public opinion research goes beyond really just the surveys that we do.”
“The thing that's changed the most is that actually opinion is able to change much quicker than it ever has before.”
“It's hard to imagine what sphere is not influenced by this sort of thing.”
“Find polling that's been generally accurate over a long period of time and then tracking that poll.”
“The best thing that the polling industry can do is be accurate, continue to do the difficult work to get as representative sample as possible.”
“The idea that socialism is a net good for America is a rapidly growing perception among a very significant part of our country.”
