Public Opinion Strategies is a national Republican polling and public opinion research firm that works with political campaigns, public affairs organizations, corporations and associations. Founded in 1991, the firm conducts quantitative and qualitative research on elections, public policy, corporate reputation and issue advocacy, and its partners have been involved in prominent national and state polling projects, including bipartisan polling for major news organizations.
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Guests (1)
Episodes (1)
2026-08-28
Can You Trust the Polls? Inside the High-Stakes Battle to Measure Public Opinionwith Micah Roberts
Micah Roberts, a partner at Public Opinion Strategies, discusses the complexities and evolution of public opinion polling in the podcast episode "Can You Trust the Polls?" He highlights the significant impact of social media on public opinion, the challenges of reaching representative samples, and the importance of maintaining integrity in polling practices. Roberts emphasizes the need for accurate polling to regain public trust and the role of polling in shaping political and corporate decisions.
Notable quotes
“Public opinion research goes beyond really just the surveys that we do.”
“The thing that's changed the most is that actually opinion is able to change much quicker than it ever has before.”
“It's hard to imagine what sphere is not influenced by this sort of thing.”
“Find polling that's been generally accurate over a long period of time and then tracking that poll.”
“The best thing that the polling industry can do is be accurate, continue to do the difficult work to get as representative sample as possible.”
“The idea that socialism is a net good for America is a rapidly growing perception among a very significant part of our country.”