Powers Interactive is a digital communications and public affairs technology firm that develops online advocacy, grassroots engagement and digital campaign solutions for nonprofit organizations, trade associations, advocacy groups and political campaigns. The company provides services including website development, email marketing, constituent engagement, digital advertising, fundraising and data-driven campaign strategy, with a focus on helping organizations mobilize supporters and influence public policy through digital communications.
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Episodes (1)
2026-07-10
AI, Data, and Trust: Reshaping Political Campaigns and Public Affairs with Jordan Liebermanwith Jordan Lieberman
Jordan Lieberman, CEO of Powers Interactive, discusses how artificial intelligence and programmatic advertising are transforming political campaigns. He emphasizes the importance of trust and human judgment in a rapidly evolving digital landscape, highlighting the need for campaigns to adapt to new technologies while maintaining a focus on detail and urgency. Lieberman also addresses challenges such as misinformation and privacy regulations in the context of political advertising.
Notable quotes
“The pace of innovation is such that the things I was hiring outside engineers for less than a year ago, Claude asked me this morning if I want to automate it.”
“The better campaign doesn't always win. The better campaign doesn't always raise the most money.”
“What I tell my staff is, is replace yourself. What can you do that adds value to the AI tools already out there?”
“The challenge is now our senses are betraying us and we are seeing fake news as news and news as fake news.”
“The price of technology is always inching towards zero, you know, smaller campaigns have access to the things that presidential campaigns did really recently.”
“The polarization is a result of better microtargeting by people like me. It's a result of campaign finance.”