Jordan Lieberman is CEO of Powers Interactive, a programmatic digital company serving candidates, causes, and brands. He started his digital advertising career in 2010 with Audience Partners and has spent the subsequent decade leading digital teams through an acquisition and rapid changes in the business and regulatory environment. In 2015 he was a winner of the American Association of Political Consultants 40 under 40 award. Previously, he spent five years as a publisher of Campaigns & Elections magazine, where he helped create the Reed Award program and CampaignTech conference series. Before running the magazine, Jordan managed electoral campaigns and advocacy programs in the United States and abroad. In 2005, he was among the first Americans to travel to Ukraine to assist the successful Presidential campaign of Victor Yushchenko. He has lectured at Princeton, the University of Pennsylvania, and George Washington University. He has appeared as an analyst for CNN, Fox, and MSNBC and has appeared in the movies “Electile Dysfunction,” “Acorn and the Firestorm,” and the BBC documentary “Tea Party America.”
Topics
Appearances (1)
2026-07-10
AI, Data, and Trust: Reshaping Political Campaigns and Public Affairs with Jordan LiebermanJordan Lieberman, CEO of Powers Interactive, discusses how artificial intelligence and programmatic advertising are transforming political campaigns. He emphasizes the importance of trust and human judgment in a rapidly evolving digital landscape, highlighting the need for campaigns to adapt to new technologies while maintaining a focus on detail and urgency. Lieberman also addresses challenges such as misinformation and privacy regulations in the context of political advertising.
Notable quotes
“The pace of innovation is such that the things I was hiring outside engineers for less than a year ago, Claude asked me this morning if I want to automate it.”
“The better campaign doesn't always win. The better campaign doesn't always raise the most money.”
“What I tell my staff is, is replace yourself. What can you do that adds value to the AI tools already out there?”
“The challenge is now our senses are betraying us and we are seeing fake news as news and news as fake news.”
“The price of technology is always inching towards zero, you know, smaller campaigns have access to the things that presidential campaigns did really recently.”
“The polarization is a result of better microtargeting by people like me. It's a result of campaign finance.”
