The Jonathan Rick Group is a Washington, D.C.-based communications consultancy specializing in ghostwriting, digital marketing, reputation management, social media, branding and communications training. The company helps executives, organizations and public figures develop their messages, establish thought leadership and increase their visibility. Its services include executive ghostwriting, op-eds, Wikipedia-related consulting, LinkedIn optimization, media relations, speeches and training workshops. Although branded as a group, Rick describes the consultancy as a solo operation. The Jonathan Rick Group
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2026-10-30
Why AI Loves Wikipedia: What Communicators Need to Knowwith Jonathan Rick
In the latest episode of the Public Affairs Trends podcast, host Neil Hughes speaks with Jonathan Rick, a Wikipedia consultant, about the significance of Wikipedia in shaping online reputations and the challenges organizations face in creating and maintaining their pages. Rick emphasizes the distinction between being accomplished and being notable, highlighting that media coverage is crucial for Wikipedia eligibility. He also provides insights into navigating Wikipedia's strict rules and the importance of transparency when working with consultants.
Notable quotes
“The only thing that matters is media coverage.”
“What counts for a win in PR doesn't count for much on Wikipedia.”
“In the age of AI, Wikipedia increasingly shapes how the internet talks about you.”
“The first question to ask is not how we get on Wikipedia. The first question to ask is how can we secure the right type of press coverage.”
“If they say yes, that's your cue to exit stage left.”
“Wikipedia will cover anything that has been mentioned in the press.”

