Jonathan Rick is a communications strategist, ghostwriter and speaker who founded The Jonathan Rick Group, a Washington, D.C.-based communications consultancy. He has worked with Cabinet secretaries, CEOs, entrepreneurs, celebrities and academics to strengthen their messaging, develop thought leadership and build their public profiles. His writing has appeared in publications including The New York Times, The Washington Post, The Wall Street Journal, Forbes and Fast Company. Before launching his consultancy, Rick worked at Time magazine, Susan Davis International and Booz Allen Hamilton. He has taught at the University of Maryland since 2014 and has delivered presentations and workshops for organizations including Visa, NASCAR, Boston Consulting Group and federal agencies. Rick specializes in digital communications, Wikipedia, reputation management and the growing relationship between artificial intelligence and online information sources.
Topics
Appearances (1)
2026-10-30
Why AI Loves Wikipedia: What Communicators Need to KnowIn the latest episode of the Public Affairs Trends podcast, host Neil Hughes speaks with Jonathan Rick, a Wikipedia consultant, about the significance of Wikipedia in shaping online reputations and the challenges organizations face in creating and maintaining their pages. Rick emphasizes the distinction between being accomplished and being notable, highlighting that media coverage is crucial for Wikipedia eligibility. He also provides insights into navigating Wikipedia's strict rules and the importance of transparency when working with consultants.
Notable quotes
“The only thing that matters is media coverage.”
“What counts for a win in PR doesn't count for much on Wikipedia.”
“In the age of AI, Wikipedia increasingly shapes how the internet talks about you.”
“The first question to ask is not how we get on Wikipedia. The first question to ask is how can we secure the right type of press coverage.”
“If they say yes, that's your cue to exit stage left.”
“Wikipedia will cover anything that has been mentioned in the press.”
